Today, we’re joined by Hikari Senju, Founder and CEO at Omneky, the generative AI platform built for performance advertising. We talk about:
- Top 3 benefits of Gen AI in content marketing
- How the market for digital ads is growing due to generative personalization & attribution capabilities
- Ads taking on more of the sales function
- The need for thousands of variations of content to drive advertising results (& the dangers of serving the same ad repeatedly)
- Advertising to a world of digital users