Today, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm that helps high-volume B2B SaaS CEOs define pricing and packaging for new products. We talk about:

• How adding AI doesn’t always increase value
• The growing importance of discerning what you should build
• Why you should expect to get the pricing of AI capabilities wrong out of the gate
• Why charging per tokens is pouring sand in the gas tank of your GTM engine 
• How it’s also showing your customers your underpants
• Common bad pricing decisions

This is Dan’s second appearance on SaaS Scaled. You can watch his first episode, “Pricing is Simple, But Not Easy. Dan Balcauski Answers Hard Questions.